Brother Targets 750 billion yen FY2019

Brother has formulated the new medium-term business strategy, CS B2021 for the period from FY2019 to FY2021, with financial targets of sales revenue 750 billion yen and operating profit 75 billion yen.

The three objectives are as below:

1. To become a leading global company with high profitability
2. To become a world-class manufacturer by developing outstanding proprietary technologies
3. To embody Brother’s motto “At your side.” throughout its corporate culture

The company also announced four management top priorities below, and strive to build a firm foothold for future growth.

1. In the Printing area, maintain business scale and enhance profitability to win a leading place by acquiring high-PV users and improving hardware profitability through an accelerated shift to new business models that enable Brother to establish a closer relationships with customers.
2. In the Machinery and Factory Automation (FA) area, actualize substantial growth in the Industrial Equipment area by focusing on automobile and general machine market, while expanding FA business across Machinery organization by capturing a growing needs for labor-saving and automation.
3. In the Industrial Printing area, re-accelerate the growth of the Domino business by reinforcing the synergy effects between Brother and Domino in new product development as well as grow business by leveraging Brother’s inkjet-centered printing technologies
4. Establish a firm foundation to gain speed and cost competitiveness by group-wide thorough operational transformation with IT, talent cultivation, and optimal talent deployment so that Brother can achieve a sustainable growth even in a severe business environment.