Former HP Leader Joins Memjet

Originally published at Labels & Labeling.

Memjet appoints global director of product marketing

Memjet has appointed Marc Johnson to the role of global director of product marketing. In this newly created role, Johnson will manage the development and implementation of marketing strategies for Memjet and its OEM partners, and will oversee product development, competitive analysis and strategic planning.

“Memjet technology is being adopted by a growing list of OEM partners that service a variety of print markets,’ said Kevin Shimamoto, chief marketing officer at Memjet. ‘Marc’s extensive knowledge of the digital printing industry, combined with his creative approach to market development, provide Memjet with a unique resource that can support the growth of our company and the success of our OEM partners for today and well into the future.”

Johnson will be responsible for providing market feedback that guides the development and adoption of Memjet’s DuraLink technology. He will also work closely with OEM partners and develop market strategies for creating and deploying DuraLink-powered presses that serve the packaging, commercial and industrial printing markets.

Johnson’s work experience spans over 25 years in the printing industry. In this evolving print market, Johnson has combined his experience with curiosity and innovation to advance the way print has been produced, marketed and sold.

Prior to joining Memjet, Johnson held a range of leadership roles at HP. Johnson began his tenure at HP as business development manager. After less than a year, he was promoted to the role of category manager, inkjet high-speed production solutions. Before his work at HP, Johnson held marketing and product management roles with Kodak, Presstek, Scitex, and Varityper.

As brand innovation and engagement manager, Johnson advised brand owners, marketing leaders, ad agencies and industry groups on how to use digital printing technologies to advance their marketing goals and drive improved results for their businesses and clients.

Previously, Johnson worked as marketing manager in the areas of high-volume commercial, publishing, and production mail. In this role, he used his direct mail and publishing expertise to promote the value of digital printing solutions to print service providers, their sales teams, clients, agencies, and publishers. His work helped the company achieve the leading share of page volume for inkjet presses in North America