Why Every Business Needs a Website

Why Every Business Needs a Website

Many business owners consider a website a pure waste of money and time. They don’t believe a website can boost their businesses. As business owners, most are already working zealously for their company, so why would they need something that clearly needs more money, more team members, more time, and more effort to maintain. If you are one of these business owners, consider this:

Your website saves you money and time

You use ads, email blasts, phone messages, etc. to reach your target audience. That takes money. Moreover, once you get to the potential customers, you spend a lot of time providing the information about your products and services, even before pitching for a sale.

But once you have your website, it’s an ever-expanding asset – there is no limit to the number of feature descriptions, press releases, brochures, testimonials, success stories, etc. that you can share through your website and promote your business, thus saving you time and money.

Your customers are online

We live in a digital age. We are digitally savvy, and often impatient in our Internet adventures. Now if I’m looking for your company’s printer ink but I don’t see you online with your own website to provide me with the information I need, I will go somewhere else, like to your competition. I need your assurance to buy from you, and if I’m not getting that through your website, I don’t trust (or know) you enough to buy from you.

Your competition is already online

Like I said above, your competition has a lot to score if you don’t have a website but they do. All because consumers nowadays expect business websites to influence their purchasing decisions. You’re simply losing your credibility as a business or brand without a website that showcases your products and services online, even while you’re sleeping.

So reconsider that old-school thinking that a website is not a necessity for your business. It is. And with the advent of digital marketing technologies, you can only hope to grow bigger with the right website that puts you at the top of your industry, and perhaps ahead of your competition.

In my next column – The Top Five Elements to have in your Website for a better return on your investment (“ROI”) – I will share what you need to do for a higher return on investment from your website as a digital asset.  It will revolutionize the way you think about websites for growing your business.

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