HP Cracks Down on Fake Supplies in South-East Asia

HP Cracks Down on Fake Supplies in South-East Asia

According to the Manila Bulletin, HP Inc. seized US$2.5 million in counterfeit supplies and delisted over 12,800 online sites in the last 7 months across Indonesia, Korea, Malaysia, Philippines, Thailand, Vietnam and Singapore.

HP’s Anti-Counterfeiting and Fraud (ACF) Program has found that the risk to consumers has increased as they turn to online shopping.

To bolster protection and support for online partners and HP consumers, HP extended its ACF efforts to the online retail space. In the Philippines, HP worked with local authorities to seize counterfeit supplies and to delist others from online shopping sites.

Trade in counterfeit and pirated goods has risen steadily in the last few years, accounting for at least 3.3% of global trade. In South-East Asia, the range of counterfeit goods being traded in the black market by organized crime syndicates has grown to include everything from ink and toner print supplies and automobile parts to handbags and alcohol, generating an estimated value up to USD$ 35.9 billion annually.

Counterfeit ink and toner print supplies pose a serious threat to consumers and businesses alike. The use of unlawful counterfeit supplies can result in printer damage, malfunctions, and printer hardware warranties becoming void. More importantly, it can result in lost revenue and unnecessary downtime for consumers and businesses that many cannot afford.

The HP ACF program combats the production and distribution of counterfeit ink and toner print supplies. It delivers added value to consumers, business customers and partners to ensure security, reputation protection, seamless operations and savings on costs as they keep going with tighter resources.

HP claims to scour millions of online product listing pages across South East Asia and Korea to identify counterfeit sellers. It examines the use of the company’s copyrighted imagery, trademarks and other unique identifiers. This helps to identify sellers who are deceiving customers as well as sellers pretending to be authorized resellers. When a seller is confirmed to be retailing counterfeit ink and toner supplies, they are reported to the online marketplaces that act on the information and remove the listings. Authorized online partners also work closely with HP to enhance brand protection and identify the origins of such products to ensure that consumer exposure to counterfeit ink and toner supplies is reduced.

From November 2019 to May 2020, over 12,800 listings were removed across South East Asia and Korea, of which 109 were from the Philippines. This process helps reduce the risk of customers and partners unintentionally purchasing counterfeit ink and toner supplies as they work, learn and earn from home and remote locations.

HP conducts regular checks and raids to reduce counterfeits in the supply chain. For over 20 years, HP has partnered with local law enforcement across South East Asia and Korea to arrest counterfeit resellers who prey on unsuspecting customers and partners both offline and online. In the last eight months, 72 counterfeit resellers have been arrested in raids where local seized items included finished and unfinished cartridges, packaging materials and various sets of labels.

Related:

• Amazon Steps Up to Keep Fighting Counterfeits
• Buyers Trapped with Fake HYB Toners
• HP Fights Counterfeit Cartridges in Africa
• 11 Million Worth of Counterfeit Products Seized in India
• ISC Cooperate with Amazon to Fight against Counterfeits
• Tonnes of counterfeit cartridges and toners destroyed in Uganda
• Police Raid Fake HP Cartridges in Turkey
• Indian Police Discover Fake Cartridge Scheme

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