Unleashing the Untapped Potential in Latin America’s Imaging Industry

Unleashing the Untapped Potential in Latin America’s Imaging Industry

Latin America continues to emerge as a region full of potential and growth for the imaging industry. The region has more than ten countries, each with its own character.

“Many manufacturers and suppliers think of Latin America as being like one country with many states or provinces,” says Gustavo Molinatti, who has run industry publications and events for 22 years across the region.

“There are so many variables to consider,” he added. “The economy, the changeable politics, shipping logistics, the strength of the various OEMs and the unique needs of each country are all factors that have an impact.”

Gustavo Molinatti at RemaxWorld Summit 2024, Unleashing the Untapped Potential in Latin America’s Imaging Industry

Molinatti notes that the demand for printing and imaging products is robust, driven by a growing middle class, increasing urbanization, and the rise of small to medium-sized businesses. With his extensive experience from Mexico to Argentina, he emphasizes that those interested in this diverse market must develop a deep understanding of local regulations, consumer behavior, and market dynamics.

Based in Buenos Aires, Argentina, Molinatti has been at the forefront of the printer cartridge aftermarket industry since 2002, when he first published Guía del Reciclador, the leading Spanish-language magazine dedicated to the sector. His deep understanding of the market dynamics across Latin America, from Mexico to Argentina, positions him as a vital resource for businesses aiming to expand in this region.

Throughout his career, Molinatti has been instrumental in organizing more than 20 technical and Managed Print Services (MPS) training events across Latin America, including expos and trade shows in countries such as Brazil, Mexico, Colombia, Peru, Chile, Venezuela, and Argentina. His extensive network of local partners and industry associations has enabled him to connect with key buyers and influencers in the printing industry, as well as related sectors like copiers and wide-format printing.

Molinatti’s expertise extends beyond traditional media. His updated databases and strong presence on social media channels, e-newsletters, and the quarterly Guía del Reciclador magazine reach thousands of industry professionals across Latin America. His work has made him a pivotal figure in the region, helping companies navigate the complexities of the Latin American market and build successful business relationships.

Attendees can look forward to attending Molinatti’s session on how to effectively tap into the vast potential of Latin America, identifying new opportunities, and overcoming challenges unique to the region.

RemaxWorld Summit 2024 is held on Oct.17-18, in Zhuhai China. Now get FREE tickets HERE.

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