New Partner Program for SMBs

Brother International introduced its new authorized partner program for small-to-midsize businesses to address their unique needs, combining with its “Don’t Supersize. Optimize” initiative, reported CRN.

According to Dan Waldinger, Director of marketing, solutions and services at Brother, the company is seeking to increase the number of dealers and VARs through the program and have new conversations with customers through channel partners. “Things we think are changing are how people are communicating, and the proliferation of smartphones and tablets. And people aren’t printing the way they once were,” says Dan Waldinger.

Waldinger asserts that printing volume in companies have declined over the past few years, as they have become “greener” and use more mobile devices. “SMBs often have multifunction printers capable of printing 100,000 pages a month, while, on average, no more than 10,000 pages are being printed from each device,” adds he. “We think it is an optimal time to look at their needs and determine whether or not they should be rightsized. The days of going to a conference room where you’re having a meeting and being handed a set of staples and hole-punched documents are over. People don’t communicate that way anymore. We find that, on average, when they print they are printing three to five pages.”

“The new Brother partner program includes many incentives for VARs and resellers to address the unique needs of SMBs,” said Jeff Steed, Director of managed print services for Mid-South Digital, a Memphis, Tennessee-based solution provider and Brother partner. “We look forward to working with Brother on this strategic initiative to foster relationships, drive sales and provide solutions for the rapidly changing needs of small-medium businesses.”