Aftermarket Lobbies Government and Media -Berto

Aftermarket Lobbies Government and Media: Berto demonstrates before President Obama

Trade associations formed to support the aftermarket around the globe have been very busy lobbying government, the media and the public. The purpose is to raise the profile of aftermarket products that can provide a choice for consumers. Such products are often cheaper. In the case of remanufactured printer cartridges, it also raises the awareness of other factors including the environment and creation of work opportunities.

How?

Every toner cartridge used 2 litres of oil to manufacture, yet reuse not only save the resource, but also creates employment to collect, sort, disassemble and reassemble each cartridge with fresh toner and components ready for reuse. Jobs are created in Africa, Asia, the Americas and right across Europe—places that have to import these products because they are not originally manufactured there.

Associations leading the drive to lobby government, media and the public include the International Imaging Technology Council (Int’l ITC) and the European Toner and Inkjet Remanufacturers Association (ETIRA) 

Berto #15: May 5, 2014, Aftermarket Lobbies Government and Media: Berto demonstrates

Last month’s Berto cartoon: Cartridge Prices Can Send You Broke

Who is Berto? And where can you can see more of his work?  Click here.