Benefits in Wearing Many Hats – Berto piles them on

Jeffrey Phillips, Senior consultant, RTI Innovation Advisors, says choosing your counterparts is so important. Berto suggests in this month’s cartoon that a good trade association will deliver many benefits. Active associations like the International Imaging Technology Council (Int’l-ITC) and European Toner and Ink Remanufacturers’ Association (ETIRA) provide real benefits to their members and their respective businesses.

Phillips says one of the biggest challenges in running a business is to have “a really productive but small team, people have to wear several hats.  For example, in our team updating our branding, one person wore the “sales” hat, the “historical perspective hat” and “member of the leadership team” hat.  For a short project like a branding refresh, wearing multiple hats isn’t too hard.  For a longer engagement, standing up a new company or bringing a new product to market, wearing a number of hats can get a bit, well, exhausting.”

This is why