Berto

Our in-house cartoonist, Berto, lives in Santiago, Chile and has been poking fun at our industry every month since 2011.
Berto's Vivid Printing Experience Shocks Him

Berto’s Vivid Printing Experience Shocks Him

RTMworld's resident cartoonist's printing experience has come to life—the printed pages literally jump off the page because they are so crisp and bright: so much so that it is scary!
Loaded with New Product Opportunities - Berto Heads Home

Loaded with New Product Opportunities – Berto Heads Home

Visitors to the largest printer and imaging supplies expo in the world will be loaded with opportunities as they head back home in October from Zhuhai China.

Heading to China -Berto gets onboard

Can you see Berto in the long line to board a very crowded plane heading to RemaxWorld Expo in Zhuhai China?
Getting a Visa for China -Berto joins the expo line

Getting a Visa for China -Berto joins the expo line

Our resident cartoonist Berto muses about the difficulty in getting a visa as the world gets back on track after Covid.
Greenwashing - Berto urges OEMs to come clean

Greenwashing – Berto urges OEMs to come clean

Berto shares the frustration of many who want the OEMs to come clean on their claims of eco-friendliness, and are merely engaging in a game of pretence. 
Consumer Rights to Have Choice - Berto is Safe

Berto Frustrated as Scanner Stops When Printer Ran Out of Ink

Printer OEMs have not fully capitalized on the business potential of the scanning function but can shut down this "free" function until you buy more ink.

Consumer Rights to Have Choice – Berto is Safe

Isn't it nice to print freely and be oblivious of all the attempts to monopolise our purchasing decisions.
Berto Salivates Over the New Blended Copier and Coffee Machine

Berto Salivates Over the New Blended Copier and Coffee Machine

Our resident cartoonist imagines a world where your office copier could also become a coffee machine.

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