Berto

Our in-house cartoonist, Berto, lives in Santiago, Chile and has been poking fun at our industry every month since 2011.
Berto Sleeps Through OEM Monster Strategies

Berto Sleeps Through OEM Monster Strategies

Our resident cartoonist, Berto muses the right aftermarket printer cartridge chips may help you sleep peacefully at night despite the threats.
Cartridges Cost Me Thousands - Berto

Cartridges Cost Me Thousands – Berto

Our resident cartoonist, Berto found that toners and inks are even more expensive than champagne, human blood, the world's most expensive coffee and Chanel No.5!
Printer Speeds Get Out of Hand - Berto is overwhelmed

Printer Speeds Get Out of Hand – Berto is overwhelmed

Not only has the cost of a desktop printer come down in the past 40 years, but the number of pages per minute has increased.
Reasons to Date an Octopus - Berto has an inkling

Reasons to Date an Octopus – Berto has an inkling

It's quite possible there could be ulterior motives in getting close to an octopus—especially with the price of ink as it is.
Running Out of Ink is Horseplay - Berto Muses

Running Out of Ink is Horseplay – Berto Muses

Berto muses what it might have been like if there was not enough ink to paint the stripes on a zebra!
OEMs Use Razor Model - Berto Sharpens Up

OEMs Use Razor Model – Berto Sharpens Up

The razor and blades business model is where one item is sold at a low price (or given away for free) in order to increase sales of complementary, consumable supplies.
The Search for Qualified Distributors

The Search for Qualified Distributors

RT's resident cartoonist Berto has some fun with Ninestar's mascot, the emperor penguin, as the company ramps up its search for qualified distributors around the world.
Nothing Fishy About This Dream Berto

Nothing Fishy About This Dream Berto

RT's resident cartoonist, Berto ponders what it might have been like for residents of the village of Zhuhai when news broke that it would be transformed into a special economic zone city.
Zhono Microchips IP and Kid Safe - Berto chips in

Zhono Microchips IP and Kid Safe – Berto chips in

RT's resident cartoonist, Berto notes one microchip manufacturer practices safety when it comes to its products and its employees' children at its daycare center.
Berto sees red

Quick Fix for Company Financial Woes – Berto sees red

RT's resident cartoonist, Berto sees red as being the problem and removes the magenta cartridge from the printer.

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