Wednesday, January 15, 2025
Seeing red or is that purple? Berto’s printer needs adjusting
A poor customer service experience is always the result of a failure to meet expectations and the customer will be seeing red (or even purple says Berto).
Berto
Our in-house cartoonist, Berto, lives in Santiago, Chile and has been poking fun at our industry every month since 2011.
Civil War for the Aftermarket – Berto gets into the ring
A battle between the proponents of remanufactured and new-built compatible cartridges has been looming since 2014. Now the aftermarket is in a civil war.
Online Orders Speedily Delivered – Berto cannot believe it
Online Orders Speedily Delivered Berto cartoon rtmworld
Mobile Printing on the Run – Berto’s bowled over
Printing anything from anywhere is no longer fantasy, in fact, it's often a necessity if using a smartphone and you need mobile printing on the run.
Angry Accountant Sees Red – Berto blames the cartridge
Angry Accountant Sees Red - Berto blames the cartridge. Your accountant will be angry if he sees you go "into the red" but Chinese-made devices print out official tax invoices, or fapiao, using black and red ink.
Jammed Printer Service Calls – Berto calls in sick
Employee absenteeism and a jammed printer resulting in service calls and essential office equipment downtime are causes for lost productivity in the office. Berto thinks they may be related.
Vanishing Toner Provides Reusable Paper – Berto disappears
It's not just a cheap magician's trick: there is now commercially available vanishing toner that provides consumers with paper that is reusable again.
Rules Changed by Supreme Court in USA – Berto celebrates
The Supreme Court changed the rules and determined Lexmark’s patent rights were limited: buyers can do whatever they want after they have bought a product.
Trolls attack the print industry – Berto exposes the fable
Patent trolls continue to attack the print industry in order to extort large sums of money from OEMs and users of technology, claiming they are infringing.
Just for the Fun of It – Berto heads off to the RT Expo
Attending an RT Imaging Expo is an important business opportunity to network, find new products and to catch up with competitors - just for the fun of it.