Tuesday, March 4, 2025
Not All Toners Work As Berto Finds Out
Berto visits the office, only to find low-quality toners may leave you with a poor end-user experience compared with tested and proven aftermarket options.
Blogs
You've read the news, now here are the views... from the industry's top thought leaders.
6 Quick Questions: Emphasizing Quality Over Price
HYB's Kim Lee says it's possible to capture good, high-profit business away from the copier and printer OEMs but there are some secrets involved.
Can the Chinese Really Deliver What the Rest of Us Want?
China was once a world leader in science and technology and is known for the Four Great Inventions. So, what happened? Did this ability to innovate and disrupt the status quo disappear?
Your Brand Acts as an Influence of Choice
Even in the global imaging supplies market the OEMs still control the lion’s share of brand influence.
Selling the Same Cartridge With a Huge Price Difference
James Douglas says customers expect to pay less online but are happy to pay a little extra for in-store service, but when the online price is 1/3 of your price for the same product, your sales and reputation are at risk.
The Matteo Ricci Strategy to Find Middle Ground
Darren Turner says Ricci's strategy to create middle ground even when there was no demand for his product can teach us something about how to be successful in business.
Getting the Price + Quality Formula Right
Steve Weedon shares the story of Gerald Ratner who lost $1B in 10 seconds and asks if cartridge retailers are getting the Price, Quality and Value equation right in their businesses.
Using Chip Technology to Control Consumer Choice
The OEMs are digging deeper to find ways to discredit the aftermarket and win a bigger slice of the market. HP now claims aftermarket cartridge chips may be a gateway for hackers. Really? Come on.
Staff Confidence is the Key to Business Success
Many suppliers employ sales staff who speak polite English but have no idea about the company or its products and assume you want a cheaper price than what you paid last time. "Doom," says Stuart Lacey.
A Tale of Two Suppliers: Quality vs Price
I was so brutally honest about our strengths and weaknesses my nickname became “Honest Den." And it stuck. And I have lots of stories to tell.