Friday, January 24, 2025
Consumer Rights to Have Choice – Berto is Safe
Isn't it nice to print freely and be oblivious of all the attempts to monopolise our purchasing decisions.
Blogs
You've read the news, now here are the views... from the industry's top thought leaders.
How Important is Price when Building a Brand?
Mark Dawson argues much of the aftermarket toner cartridge industry has never understood branding.
How do Costs Impact Prices and Prices Impact Costs?
Static Control's Juan Bonell argues the most successful companies are those that continue to provide high-quality solutions.
Lower Defective Rates Are the Basis for After-service
Ben Chen shares how he could have lost a customer but was given the opportunity to redeem the situation "based on our previous, good, long-term cooperation."
OEM Firmware Strategies Could Violate US Anti-Trust Laws
Industry thought leader Christian Pepper urges those who have evidence that OEM firmware strategy violates the US Anti-Trust laws to be a Whistleblower to the Department of Justice.
What Does Collate Mean in Printing
Collating isn't always necessary. It all depends on what you're printing.
Confusing the Copier for the Shredder – Berto Falls to Pieces
How often have you used the wrong office device with disastrous results?
Berto Salivates Over the New Blended Copier and Coffee Machine
Our resident cartoonist imagines a world where your office copier could also become a coffee machine.
Why Quality Will Always Win Over Price
The fundamental truth that 'Service' is critical to customers for them to be repeat purchasers is well known, yet many are still not practising it, says Stuart Lacey.
Customers: those who wish us the best and help us the most
Ben Chen reminds us a farmer cannot harvest the crops in Summer if he did not work hard to prepare the soil and plant the seeds back in Spring.