49 Branded Stores Established Following RemaxWorld Expo

49 Branded Stores Established Following RemaxWorld Expo

Ourway Image tech company (Ourway) shared their new global market strategy to visitors at RemaxWorld Expo this year.

Having been a loyal exhibitor for 10 years, Ourway realized it needed to innovate its global strategy if it is to maintain and grow its global influence. The new initiative is the Starink branded store which provides customers with Ourway’s Starink branded products, packing, printing and experience.

An Ourway spokesperson told RT Media, “We plan to set up a 49 uniform style stores in 49 countries which will instantly identify the Starink brand. Ourway will support their distributors and agencies to build, promote and supply the stores.

Customers will be encouraged to enter stores to watch, touch, select and use the printer cartridges themselves. They can buy directly from each store or can place an order online. It is the aim of the Starink Brand Image Store to help people better understand their products offline rather than just viewing pictures and descriptions online.

Starink stores will stock laser, copier and ink cartridges, bulk inks, bulk toners, and other accessories and etc. Staff at each store will also offer aftersales support for customers.

“We want the Starink store strategy to demonstrate Ourway’s global marketing plan to build a strong brand image rather than rely on website promotion alone. The outstanding, uniform store design and brightly colored boxes will enhance the brand effect upon customers.