Amazon fight Counterfeits effort

Amazon Steps Up to Keep Fighting Counterfeits

Amazon Steps Up to Keep Fighting Counterfeits

Amazon has Amazon fight Counterfeits effortlaunched a new Counterfeit Crimes Unit as the latest effort by the online retailer to fight counterfeit products on its website.

According to The Verge, the new team is said to be made up of “former federal prosecutors, experienced investigators, and data analysts,” who will work to proactively “go on the offensive” against counterfeiters, instead of just reacting by trying to identify and block bad listings.

Amazon claims the new Counterfeit Crimes Unit will make it easier for the company to file civil lawsuits, aid brands in their own investigations, and work with law enforcement officials in fighting counterfeiters.

Counterfeit products are a big issue for the online retailer, especially from third-party sellers that try to dupe customers into buying fake knockoffs. Nike recently stopped selling direct products through Amazon, citing unlicensed and imposter sellers as a contributing factor. Even Amazon’s own products and brands aren’t immune.

For years, printer OEM, Canon, keeps filing infringement reports to Amazon, asking certain products being removed from listing in different locations. These removals are over printer cartridges that allegedly infringe Canon’s patents. Amazon always acts swiftly to remove such products.


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