Black Friday 2021 Online Sales Decline

Black Friday 2021 Online Sales Decline

According to Adobe Digital Insights, U.S. online sales turned out to be $8.9 billion on Black Friday, down 1.3% from the $9 billion spent in 2020. It is the first time Black Friday reported a sales decrease from the previous year.

Early sales and supply chain crises are said to be the two main reasons causing the online sales decrease. According to NRF, 66.5 million U.S. shoppers visited brick-and-mortar stores on Black Friday, making it the most popular day for physical-store shopping this year.

Software provider RetailNext reported that traffic at physical stores increased 61% over 2020. However, in-store traffic was still 27% below pre-pandemic levels in 2019.

No statistics from Amazon, eBay and Walmart at this stage. Shopify registered $2.9 billion in sales on Black Friday, up 21% compared with 2020.

Adobe Digital Insights also reported that American consumers spent $109.8 billion online from November 1 – 29, an increase of 11.9% over last year.

Some other sales reports include:

• American consumers spent $5.1 billion online on Thanksgiving Day, the same as in 2020.
• American consumers spent a total of $10.7 billion online on Cyber Monday, which was down 1.4% or $100 million from last year.
• Cyber Week — Thanksgiving Day through Cyber Monday — U.S. online consumers spent just $33.9 billion, which is 1.4% less than last year.

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