Brother Establishes Strategic Distributor Partnership with Hoshan Company

Brother International (Gulf) FZE announced the signing of a strategic distributor partnership agreement with Hoshan Company Limited (HCL), a leading integrated workplace solutions provider in the Kingdom of Saudi Arabia (KSA).

Under the terms of the agreement, HCL will offer Brother’s wide range of Printing & Solutions products including Color laser and Monochrome laser Multi-Function Centers (MFCs) and Printers and A3 Inkjet Multi-Function Centres (MFCs) & Scanners through its 22 sales offices and showrooms across KSA.

Industry experts point out that the country’s growing preference for the latest in print technologies has created more business opportunities for printing technology vendors. To meet this demand, Brother International leveraged its diverse portfolio of printers, MFCs, and fax machines and scanners through its various distribution partners in the kingdom. HCL is the latest high profile addition to the growing list.

Ghassan Odeh, CEO, Hoshan Company Limited., said, “Over the last few months, the kingdom has marked a demand for more high quality printing & solutions products that can meet the requirements presented by the country’s corporate segment, SMEs and SOHO segments. These segments have detailed their need for printing & solutions products that can drive an increase in productivity, improved efficiency and savings in operational costs. Our newly formed partnership with Brother International will allow us to address this demand.”

Soichi Murakami, Managing Director, Brother International (Gulf) FZE, concluded, “This new distributor partnership with HCL proves to be both very timely and strategic as Industry reports have positioned Saudi Arabia as one of the major drivers of growth for the region’s rapidly growing printing industry. We are confident that working closely with our distributors in the kingdom, which now includes HCL, will play a big role in our move to stir in more market shares and consolidate our industry leadership for the KSA in particular and the Middle East in general.”