Brother India Expands Monochrome Laser Business

On July 5, Brother International India (BII) announced its growth plans for the India market and released three new monochrome laser products to expand its business in this region. The company said these new models are targeted at emerging countries and it aims to gain over 15% market share in the Indian monochrome laser category by 2015.

The new collection includes a Single Function laser printer HL-1111, and two Multifunction Centers (MFCs): the DCP-1511 and MFC-1811. (Note: It appears that Brother is using the term “center” interchangeably with the word “printer” and has registered the acronym “MFC,” showing it as MFC®. No explanation appears in the PR Newswire posting, although the implication is that a new word signals or indicates a new technology, that is, some new technology is resident in a Multifunction center (MFC) that does not exist in a Multifunction printer (MFP).

BII believes these products with new technical innovations will provide customers efficient paper handling capabilities at affordable costs. Yoshiji Matsui, BII’s Managing Director, said, “This is a very significant launch for Brother in India and is a resultant of constant innovation in developing and improving on technologies for the needs of each market. We envisage a significant demand for Mono Laser category in (the) Indian market and aim to double our business in this category this year by achieving greater satisfaction and support from Indian customers with reliable, affordable and efficient products.”

Atsushi Iwamoto, Brother Industries’ General Manager, noticed that the company will now focus on the Indian market and ensure its continual growth in the region with the launch of these new products.

Alok Nigam, BII’s General Manager of Sales, Marketing and Service, claimed that the company aims to introduce products that meet the needs of Indian consumers. Also, BII will continue to support its partners with technologically evolving products.