Clover Acquires Phoenix Direct

Clover Acquires Phoenix Direct

Clover acquired all operating assets of Phoenix Direct, LLC, a leader in eCommerce fulfillment and marketing services, as part of Clover’s diversification and growth strategy.

Founded in 2012 and located in Duluth, Georgia, Phoenix Direct offers direct-to-consumer brands end-to-end solutions including: a full suite of eCommerce fulfillment services; marketing, eCommerce, catalog, and web services; a 24/7 customer service call center; and complete warehouse and distribution services.

Phoenix Direct’s deep expertise in eCommerce fulfillment complements Clover’s unmatched returns management, asset renewal, and redistribution model and serves as an entry point to bring Clover’s renewal and resale services to eCommerce brands and retailers.

“By joining Clover, we significantly expand our customer reach and distribution capabilities,” said Robby Yarbrough, CEO of Phoenix Direct. “We are excited to join Clover and look forward to contributing to the company’s growth. Their business model and acquisition strategy offer tremendous opportunity to our customers, partners, and employees.”

“We warmly welcome the Phoenix Direct team to Clover,” said George Milton, CEO of Clover Imaging Group. “While we remain bullish and focused on our core imaging business in the Americas, the completion of this acquisition represents a step forward in our diversification strategy and the future of the Clover Imaging platform. We look forward to leveraging the expertise of both teams to enhance our current capabilities and accelerate growth.”

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