Color Laser Printers Grows 6.1% in Turkey

IDC reports the printer market in Turkey recorded shipments of 224,000 color laser printers in the second quarter of 2014 (2Q2014), down 14.8% year-on-year (YoY). However, with $94.9 million USD in value, these printers brought revenues up 3% YoY.

IDC claims that firms postponed their purchases in the runup to the presidential elections held in the country earlier this month, which resulted in the decline in shipment. The consumer market also dropped, due to weaker economic growth, high inflation and continuing currency weakness.

A total of 76,000 inkjet devices were shipped in 2Q2014, decreasing the volume of units 24.8% YoY. These were valued at $7.5 million USD, down 11.8% YoY. Higher-speed MFPs, particularly those priced above $400 USD and sent primarily to business users, continued their growth.

The monochrome laser printer market saw a decline of 8.7% YoY to 128,000 units, but an increase of 11.4% YoY in value to more than $65 million USD. Models in the 21–30 ppm speed segment grew as a result of demand stemming from the government’s FATIH project.

The color laser segment was the only one to witness YoY shipment growth, with more than 14,000 units shipped in the quarter, up 6.1%. However, the market’s value fell by 34.1% to $17 million USD, as increasing competition continued to drive prices down, particularly in the 1–10 ppm entry-level segment.

Zeynep Kilic, Program Manager for Imaging, Printing and Document Solutions at IDC Turkey, asserted, “The color laser category continues to post the country’s most impressive volume growth rates, but we are also seeing strong shipment growth in the midrange mono laser segment thanks to ongoing government projects for both A3 and A4 devices. Despite the volatile political and economical climate seen in the country, the ongoing reliance on hardcopy documents by businesses is continuing to drive considerable demand for HCP devices.”