Emmy Award Nominee to Promote G&G in China

Emmy Award Nominee to Promote G&G in China

Talented Chinese actor Zhu Yawen (pictured) will partner with G&G as its national brand ambassador in China.

G&G China (格之格) staff are excited. “We’re thrilled to welcome him to the family!” Zhu will be the face of the product in the Chinese domestic market.

Zhu is well-known for his work in many films, TV series, and shows. In 2012, he was nominated for an Emmy Award for his performance in the TV series Flying Eagle.

G&G claim Zhu shares values of innovation, excellence, and reliability with G&G China, which makes him the perfect ambassador. His passion for delivering outstanding performances matches G&G China’s commitment to developing and providing high-quality products and services to customers.

Many organisations use sporting heroes and movie stars as brand ambassadors. Notably, in 2023, Epson made Shakira its brand ambassador in a fun video clip targeting Latin America.

Rashmika Mandanna (pictured) did the same thing while eating ice cream for Epson in India. She said goodbye to expensive and inconvenient ink printer cartridges and switched to economical and eco-friendly EcoTank printers.

G&G’s sister company, Pantum, which manufactures laser printers, also used a famous actress as an ambassador for its products in 2014.

Li Bingbing (pictured with co-star Mark Wahlberg), who was in Transformers 4: Age of Extinction, said she wanted to back China’s first laser printer. “Chinese people have always been innovative, whether in technology or the arts and culture and film,” the actress said. Li BingBing was featured on all Pantum packaging, merchandising, and promotions.

High-profile brand ambassadors can deliver visibility and reach, credibility and trust, emotional connection and aspirational appeal to a product, making them more desirable to consumers.

Related:

• G&G Unveils Its New Brand Positioning
• How Important is Price when Building a Brand?

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