Epson Grabs No 1 Market Position

Epson Grabs No 1 Market Position in India

Epson claims it has retained the No.1 position in the Indian inkjet printer market.

According to the IDC Worldwide Quarterly Hardcopy Peripheral Tracker, Epson sold 810,269 inkjet printers in FY19 (April 2019 – March 2020) in India, capturing 46.07% of the market by volume and 56.01% by value. Epson has been the leader in the inkjet market since 2017.

“Despite the extremely tough economic conditions, we are delighted to have retained our market share and achieved the No. 1 spot by a comfortable margin yet again this year. We were the first to launch Ink Tank printers in India and since then, our printers have been widely accepted by cost, quality and environment-conscious consumers across segments. Be it for home, office, business or commercial printing, consumers rely on Epson EcoTank printers for all their printing needs. Our EcoTank printers are both economical and eco-friendly and our consumers appreciate this” said Siva Kumar (pictured), Senior General Manager, Inkjet Printers at Epson India.

In 2019-20, Epson accelerated the transition from ink cartridge printers to high-capacity InkTank printers by continuing to highlight the formidable advantages of low print cost, high page yield and the environmental benefits of their Heat Free technology used in the EcoTank range of printers. In 2020, Epson will continue to leverage efficient, compact, and precision technologies to drive innovations in the Inkjet printer space. Epson believes that its technology can help to shrink environmental impact, increase productivity and play a major role in solving social issues.

Epson expects the demand for printers to remain steady in 2020 despite the current worldwide crisis. The demand is expected to be driven by the increasing work from home culture as both working professionals and students address the requirement to print their documents. Epson will also drive the growing shift from Laser printing to Inkjet printing which is a more economical and eco-friendly printing technology.

Related:

• Market Share of Each Printer OEM Revealed

Comment:

Are you surprised by this story, “Epson Grabs No 1 Market Position in India” and would like to comment on it? Add your views below.

Dhruv Mahajan is RT Imaging World’s Regional Partner for India. Based in New Delhi, he has been an international business development manager responsible for the past eleven years developing the aftermarket imaging supplies business throughout the Gulf and South-east Asia regions.

Mahajan is also the International Business Development Manager at Fast Image Products Co—a member of the Huiwei Group—responsible for developing business on aftermarket imaging supplies across the GCC (Gulf Cooperation Council) and SAARC (South Asian Association for Regional Cooperation).

“I know all the key players in this market and I know they are looking for components as well as finished goods for laser, inkjet, copier, wide-format as well as new printer options. There are many medium-sized businesses I know that are also looking to expand their businesses and I am confident of providing support to them all.”

For more information please contact him at <dhruvm@zhfast.com>

Want to know more about the dynamic market in India? Read Mahajan’s other blogs and articles:

• Epson Grabs No 1 Market Position in India
• Indian Students Donate Masks Made from Chinese Printers
• Observing the Third Largest World Market – Trends in India
• Focus on Prices Alone Will Bring Doom
• Making Channel and Distributor Business More Profitable
• NEEDED: A Global Manufacturer to Set Up in India
• Women in the Indian Aftermarket
• Aftermarket Continues to Bite into the OEM Share of India