Epson Promotes Inkjet Printing Technology

Epson Promotes Inkjet Printing Technology

Epson has announced a new brand campaign, entitled “Goodbye Laser. Hello Future.” to underscore why Epson’s inkjet printing technology should be a key part of any successful business infrastructure from small business to the enterprise.

According to IDC, a 175 percent growth in high speed color inkjet in the U.S. over the next 3 years. Epson claimed that its inkjet technology has disrupted the market, much alike

other applications, such as photography, fine art, graphics and textiles. The company has set its sights on doing the same in the large office and enterprise environments.

The “Goodbye Laser. Hello Future.” brand campaign emphasizes Epson’s fast, cool and smart PrecisionCore Heat-Free Technology, which is engineered to deliver speed, accuracy and cost-effective printing in the office printing market. Epson took its WorkForce^® Enterprise WF-C20590 and WF-M20590 for example, which can print up to 100 ISO ppm^† while operating on a standard 110-volt outlet, and said the company is committed to bringing Heat-Free Technology to both dealers and end users.

Additionally, a channel-centric campaign for Epson desktop Supertank printer solutions will leverage Epson’s relationship with entrepreneur, business owner, and four-time NBA national champion Shaquille O’Neal. As a savvy tech enthusiast who has seen the innovative benefits of Supertank printers firsthand, Shaq will extend his presence as an Epson brand ambassador to the Supertank line for the commercial desktop.

“The future of printing is inkjet, and with the ‘Hello Future’ campaign, Epson’s goal is to educate the market on the advantages of PrecisionCore Heat-Free Technology,” said Joseph Contreras, commercial marketing executive, office solutions, Epson America. “As the business printing market moves toward inkjet, our disruptive Heat-Free Technology solution allows dealers to stay ahead of the curve by offering their customers the futureproof printing solution they demand.”