Former IBM VP Joins Xerox

Originally published at Holmes Report.

Anne Marie Squeo Named Xerox’s First Chief Communications & Brand Officer

Anne Marie Squeo(pictured), who has held senior communications roles at IBM and Netflix among other top-tier companies, has joined Xerox as its chief communications and brand officer.

In the newly created role, Squeo, who is also a senior VP, will oversee all aspects of global communications and marketing for Xerox, the 113-year-old tech company whose name is synonymous with photocopiers. “Thrilled to be starting a new position at Xerox as it positions itself for another century of success,” she said in a LinkedIn post.

Squeo reports to CEO John Visentin, who assumed the position in May after a proxy fight with dissident investor Carl Icahn cost his predecessor, Jeff Jacobson, his job — and killed Xerox’s $6.1b deal to merge with Fujifilm. Visentin has his sights set on making Xerox a “tech powerhouse” through streamlining, research and focusing on meeting changing client needs.

Squeo worked most recently at IBM, where she spent roughly 18 months in senior corporate communications roles. Before that, she was head of Netflix’s corporate communications for three years. Earlier in her career, Squeo was a Lockheed Martin comms leader and Wall Street Journal staff writer.