Fuji Xerox Seeks 200 New Partners, Resellers

Printer giant Fuji Xerox has overhauled its partner program and is on the lookout for up to 200 new partners and resellers.

According to marketing and channel operations manager Anthony Toope, the printer market is tough, with the low end contracting, but with real prospects for growth at the mid-market.

He likened the printer market to the television market, where prices have fallen considerably over the last few years. Despite this, he told CRN, IDC is predicting growth of around 50 percent at the middle and upper ends of the print spectrum.

“We have enhanced our partner program to help us capture some of that fifty percent,” he said.

The new program, called Ready for Real Business was developed through extensive surveys of the company’s existing partner roster. Some of the key elements of the program are enhanced lead generation, training programs and an improved rewards system.