G&G Takes Lead in Establishing Shared Values with Customers

G&G Takes Lead in Establishing Shared Values with Customers

Numerous studies indicate buyers prefer collaborating with manufacturers and suppliers who have established strong values and lead by example.

For instance, Accenture’s research shows that almost two-thirds (63%) of global buyers prefer buying products and services from companies whose purpose resonates with their own values and beliefs. At the same time, they actively avoid those that do not. The study also found that 62% of respondents expect companies to take clear leadership positions on social, cultural, environmental, and governance issues.

Kantar Consulting found that brands with a strong sense of purpose experienced a 175% increase in brand valuation over the past 12 years, compared to the median growth rate of 86%.

Other results include:

1. 65% of buyers make purchasing decisions based on the company leaders’ leadership qualities, words, values and actions;
2. 76% will partner with suppliers who consistently use high-quality components;
3. 65% want their partners to treat employees well;
4. 62% will purchase exclusively from those that focus on reducing plastics and improving the environment;
5. A company’s ethical values and authenticity influence purchase consideration for 62% of purchasers; and
6. 74% said they supported those who could demonstrate leadership in sourcing products, ensuring safe working conditions, and enforcing environmental policies.

By partnering with such established “leadership” brands, distributors expect to minimize the risk of product defects or failures, which reduces potential returns and warranty claims. This reliability enhances their reputation among their own customers as trustworthy suppliers of high-quality goods.

Buyers, importers, and distributors want to partner with financially stable, “leadership” manufacturers with robust supply chains and established logistics networks to ensure reliable product availability and consistent delivery schedules.

Brand recognition and market reputation play a significant role as well. Distributors benefit from associating with well-known brands that are industry-recognised for solid trust and brand loyalty. The manufacturer’s reputation reflects positively on the distributor and influences their purchasing decisions.

The G&G Model

“We will continue to provide leadership regarding the environment, social responsibility and governance,” said Eric Zhang, General Manager of Ninestar Image and the G&G brand.

“We have always been a cartridge remanufacturer and continue to add value to being a responsible and sustainable remanufacturer using solar power and water treatment initiatives during the remanufacturing process,” he added. Zhang mentioned that the company’s 2023 ESG Report raises the bar across the industry regarding its substantial progress and commitment to sustainable development, social responsibility, and robust governance practices.

“G&G’s outstanding penguin animations, mascots and brand IP have positioned the aftermarket supplies brand ahead of all of its competitors,” said one delegate to the audience at G&G’s recent global branding conference in Dubai. The brand has also received many awards from peak industry bodies, media and governments in Europe, Russia, Latin America, India and China. Awards from third parties reflect G&G’s global leadership influence.

Further, G&G recognises and adheres to the Restriction of Hazardous Substances Directive (RoHS) and the REACH regulations, and it also complies with international standards, including WEEE, IECQ, and ISO. The company also adheres to strict international standards for testing methods and procedures on all its cartridge products.

“Our customers demand leadership,” Zhang added. “You can trust us to keep delivering it.”

Those who have more questions about G&G’s range of products that are designed to meet market trends and consumer demands, please send an email to info@ggimage.com

Related:

• G&G Launches Cartridge for HP LaserJet Enterprise Printers
• G&G Offers Patented Solution for Epson KNI/KAK Series
• G&G Unveils Cost-Saving Cartridges for HP Color LaserJet Pro
• G&G Wins Remanufacturing Achiever Award
• G&G Introduces First-to-Market Solutions for Canon Printers

Comment:

Please leave your comments below for the story “G&G Takes Lead in Establishing Shared Values with Customers”.