The new office printers and MFPs recently released by HP and Lexmark amount to over 100 different models, which suggests the two opponents are doomed to fight neck and neck in 2013 for office market share.
Lexmark was the first to release new office hardware, with one of the biggest product launches ever. It released 15 new color printers and MFPs and 61 new monochrome printer and MFP configurations. Lexmark also released dozens of new toner cartridges which support higher print speeds, provide improved image quality and require less energy.
On the other hand, HP published several weeks after Lexmark’s release, with its new A3 and A4 models introduced, including a new line of high-speed inkjet machines coming out next year. The number of machines may not have equaled Lexmark’s release, but HP’s launch was significant due to the new technologies and functions the machines have.
Grabbing big in the office is of great importance for both companies.
Each has struggled as the markets have remained weak. Like all their counterparts, HP and Lexmark have been selling few new products for several years. But the market for new office machines is expected to improve. Thus it appears HP and Lexmark are prepared to grab as much share as they can in the office market.