HP Launches Instant Ink in Singapore

HP Launches Instant Ink in Singapore

Deemed as Singapore’s first ink cartridge subscription service for home printing, HP believes its Instant Ink can unlock new opportunities for hybrid work and home-based learning.

Through Instant Ink, subscribers are expected to save up to 50 per cent on ink and have more peace of mind with:

• The cost-effectiveness and convenience of HP ink cartridges are delivered straight to their door – before they run out, and only when they need it. It is said that Ink cartridges, shipping and recycling are all included in the low monthly subscription.
• Original HP ink cartridges, which are water-based for odorless, low-emission printing and designed for reliability and consistency
• A new, seamless recycling program that lets users return used cartridges via post – making it easier than ever to ensure e-waste makes it into the recycling ecosystem
• HP Smart App, a secure mobile application available on Google Play and App Store, which complements the printing experience by offering users the flexibility to print, scan and share documents to their printers anytime, anywhere

Vivian Chua, Singapore Managing Director, HP Inc. said, “We are printing more than ever as more people rely on hybrid working and home-based learning. Not only do we see a surge in demand for printers, but existing owners are also using their printers more. Subscribers will not have to worry about ‘inkmergencies’ – Instant Ink delivers new ink cartridges before they ever run out. I am excited for print users to experience the freedom, flexibility and convenience of using Instant Ink.”

With no annual fee or lock-in contract, subscribers can select from a variety of plans and change their subscription plans anytime as their needs evolve. For a limited period of time, subscribers are offered a free three-month trial when they buy a new eligible printer.

Designed with the planet in mind

With more than 10 million subscribers worldwide, Instant Ink is not only good for subscribers but also good for the planet. To date, more than 875 million Original HP ink and toner cartridges have been recycled by customers with HP Planet Partners. These cartridges require less packaging and transport, and users can return their cartridges via prepaid envelopes and be part of HP’s closed-loop cartridge recycling process.

Also, as users do not have to leave their homes to acquire the ink, the carbon footprint for ink purchase and disposal can be reduced by up to 84 per cent. Please visit www.hp.com.sg/instantink for more details.

Pricing and availability:

10 pages/month – $1.90

50 pages/month – $5.90

100 pages/month – $8.90

300 pages/month – $17.90

700 pages/month – $36.90

Related:

• HP Releases Cartridge-Free Laser Tank Printer
• HP Offers Easy Ink in Philippines
• HP PageWide Web Presses Chosen to Accelerate Performance Marketing
• HP Welcomes New Board Director
• HP Expands Partnership with WWF

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