IDC: China Printer Market Hit Hard in Q1 by Lockdown

IDC: China Printer Market Hit Hard in Q1 by Lockdown

 According to IDC, China printer market shipment turned out to be 3.96 million units in the first quarter of 2022 (Q1, 2022), down 13.7% year-over-year.

Inkjet printer shipment declined 10.8% year-over-year to 1.60 million units, while laser printer shipment decreased 14.0% year-over-year to 1.93 million units. Dot-matrix printers decreased 22% year-over-year to 0.43 million units.

The resurgence of covid-19 in China exerted a significant impact on logistics and manufacturing, suppressing the purchase demands from all industries. Under this circumstance, IDC predicted that China printer market would face challenges throughout the year 2022, as both its supply end and demand end were hit hard.

In Q1, the inkjet printer market contracted significantly due to the outbreak of covid-19, however, IDC expected that the inkjet printer supply shortage would lead to a recovery in the consumer market.

Major ink tank printer manufacturers were hit hard as the covid-19 got worse in April, which would affect the overall performance of inkjet printers in Q2.

Due to the covid-19, demand for home offices and online studies has surged, and the demand in the household consumer market will pick up again. However, the recovery of the consumer market will slow down after the covid-19 resurgence. The pressure of employment and unemployment brought by the epidemic will lead to a weakening of consumption potential and willingness to consume. IDC warns that manufacturers should take this factor into account when making production and sales plans.

In Q1, the A4 laser printer also suffered a supply shortage. According to IDC, A4 laser printer shipment decreased 12.8% year-over-year.

The A3 laser printer market suffered a significant drop in Q1, due to a supply shortage of chips and components, as well as contracted demands. Color laser printers declined 12.0% year-over-year while monochrome laser printers fell 27.4% year-over-year.

Dot-matrix printer market declined 22.0% year-over-year in Q1, due to a decrease in both supply end and demand end.

“We believe that printer supply will recover well in the short term after the epidemic. However, the recovery of market demand “disappeared” during the epidemic will be slow. First, under the circumstances of repeated epidemics and economic downturn, the government and enterprises will reduce the frequency of replacement and replacement of hardware equipment; secondly, the epidemic has also accelerated the process of digital transformation, further reducing the use and dependence of paper output and printing equipment. Manufacturers should be prepared for a surge in market supply after the epidemic, and rationally formulate production and sales plans,” said IDC printing, imaging and document solution department senior analyst.

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