IDC Sees Inkjet Printer Market Ignited Down Under

IDC said the inkjet printer market in Australia/New Zealand (ANZ) became ignited during 2Q2013 with 443,000 units shipped. That is a 2% increase compared with 1Q2013. But from a year-over-year (YoY) perspective, the shipments have decreased 3%.

The Framingham, Massachusetts research firm attributed the growth to “heavy price and bundling promotions particularly within the entry level segment”. IDC says the high-end inkjet machines also help to boost the quarterly shipments as more people are replacing color laser printers with inkjets. But as far as revenue goes, the ANZ inkjet printer market has witnessed an 18% decline during 2012 and the first half of 2013.

According to Arunachalam Muthiah, Market Analyst of Peripherals Research at IDC New Zealand, “The second quarter of 2013 saw aggressive promotions on various levels including price, bundling, cash back, catalogue promotions and TV commercials. Continued traction within the photographic printer segment, and augmentation of A4 inkjet printers that could print A3 size media, added to the positive development. However, with the close of the fiscal year in March for certain vendors, this expansion was offset due to the limited in-take of new stock on the back of already existing stock in their channel.”

IDC expects the ANZ inkjet market will modestly slow down in 2013 compared to 2012. It anticipates 1.7 million units to be shipped across the market during the year.