InfoTrends Sees Growth in Digital Color Print Volume

InfoTrends has completed two new studies on substrate opportunities in production color digital printing in North America and Western Europe. The studies were aimed at informing paper companies and equipment manufacturers on the substrate demands of production digital color printers in the future.

Results show the volume of production color digital printing is rising. Paper mills are advised to continue investing in both further product development and marketing activities, and to achieve greater awareness of applications in which they do not currently participate.

“Production color digital print volume is expected to grow in both North America and Western Europe,” says John Shane, InfoTrends’ Director of Communications Supplies Consulting Service.  “Since the market for production digital printers will remain strong through the forecast period, OEMs should work with paper manufacturers to develop recommended matches between print equipment, print application, and specific sheets.”

To establish the main criteria influencing the type of substrate currently being used and determine any changing direction in this usage, the studies size the market in various regions, in terms of tonnage consumed, by the installed technology, application, paper type being used and print volume capability of the installed technology.