LD PRODUCTS CHANNEL PARTNER DIVISION SHOWCASES DEALER TESTIMONIALS TO CELEBRATE 1ST YEAR ANNIVERSARY
LD Products, North America’s #1 online toner distributor has announced a hugely successful first year for their newly formed Channel Partners Division (CPD).
Launched in January 2018, the Channel Partner Division was created to provide copier dealers and Managed Print providers with LD’s exclusive line of premium quality new built toner cartridges called the GOLD Line series.
In just 12 months, LD’s GOLD Line has already achieved North America’s lowest return rate for aftermarket monochrome and color cartridges with just 0.1% of products shipped, returned and received global recognition for providing the imaging industry with a true, new build alternative to OEM and leading remanufactured cartridges.
“We’re overwhelmed with how receptive Dealers and Managed Print Providers have been to try our new premium quality new built cartridges” stated Aaron Leon, Founder and CEO of LD Products. “Resellers are telling us our GOLD Line is actually a step up in quality vs leading remanufactured cartridges for about 20% less”
2018 Highlights
Q1
- Announced new Channel Partners Division to be led by industry thought leaders Christian Pepper, Matt Geisel and toner quality expert Matt Daniel
- Launched new website for Imaging dealers and Managed Print Service Providers
- Began taking order taking for LD GOLD Line of monochrome and color toner products
- Formed early relationships with key Imaging resellers
Q2
- Created 1st dealer education video to demystify new build toner cartridge myths
- Feature articles and video interviews published in ENX Magazine, Imaging World and RT Media educating imaging resellers on the growing adoption of new build cartridges over remanufactured alternatives
- Delivered Executive Level presentations at Industry events in USA, Egypt and Mexico on the decline of remanufactured cartridges amidst the emerging adoption of new build cartridges
Q3
- LD GOLD Line cartridges achieve the industries lowest return rate of 0.1%, a market leading position based on actual in field performance of monochrome and color cartridges
Q4
- LD Channel Partner President Christian Pepper selected to speak at the New Build vs Remanufactured Cartridge debate on global stage at the China Remax World Expo, the worlds largest Imaging trade show with over 1,500 exhibitors and 25,000 International visitors
- LD Products wins global design award for toner packaging
- Created the LD New Build Challenge, and 10-week campaign designed to educate imaging dealers on the true differences between GOLD Line (new build) and Leading Reman Cartridges
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- 1,000-plus responses
- 174 C-level participants
- 83 FAQs collected and published
- 92% of dealer participants say “YES” to considering GOLD Line new build cartridges as part of their future toner mix after taking the online challenge
- LD releases new video showcasing the manufacturing differences between GOLD Line and leading remanufactured cartridges
The LD Gold Line series of premium quality new build cartridges is sold exclusively through resellers and interested parties are invited to contact their LD Channel Partner representative to learn more.
Toll Free: 866-780-9385
Email: cpd@ldproducts.com
Website: https://cpd.ldproducts.com/
Take the Gold Line Challenge: cpd.ldproducts.com/gold/
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