OKI Connected Print Focus On In-store Signage, Personalization & Customized Services.

Originally published at OKI.

OKI Data Americas Debuts Next-Generation Print Solution  With OKI Connected Print at NRF 2019 Big Show

OKI Data Americas, a world-class print technology leader, is set to debut the next generation of retail marketing solutions with the launch of OKI Connected Print at the National Retail Federation’s Big Show 2019 in New York. For a demonstration of this feature-rich, interactive experience, visit NRF booth #1524 Jan. 13 – 15, 2019.

Today’s retail marketing environment is evolving to meet the growing demand for solutions that combine physical storefronts with digital assets for a personalized customer experience. OKI Connected Print brings a unique solution to the retail marketplace with a focus on in-store signage, personalization and customized services. With this next generation of print solutions, signage transforms from a static to a digital asset via a smart-device QR code or image recognition.

OKI Connected Print delivers a deeply engaging experience to customers by making use of scannable QR codes and images applied to traditional print media, including signs, shelf tags, shelf talkers, posters, place cards, door hangers, store signs, ads, postcards, coupons, gift tags and so on. Potential solutions that could be explored with Connected Print include:

• Connecting digital and physical experiences via mobile apps, including wayfinding, loyalty, payments and more
• Website content featuring expanded product sets or complimentary products
• Videos for reviews, how-to instructions and social media sharing
• Augmented reality for immersive experiences
• Product reviews and comparisons
• Product fact sheets, assembly instructions or warranty information