Predicts on Global Printer Toner Market

The global printer toner market is expected to grow from USD 3.90 billion in 2018 to reach USD 7.35 billion by 2028, growing at a CAGR of 6.53% during the forecast period 2019-2028.

With increase in disposable income in developed and developing countries, the market for printer toner has expanded. This create the need for advertisement, so that the company can advertise their product and showcase its features, which help the organization in creating a strong brand. Advertising can be through banners, brochures etc., which need a printer using printer toner. The increasing awareness among the users to get the maximum profit, efficient operation and better work quality led to this shift from ink to toners because the toner is cost effective, and wastage is less compared to when used ink. Also the efficiency of work also increases with the use of toner.

A printer toner cartridge, is a powder mixture used in photocopiers and laser printers to form the printed images and texts on the paper, through a toner cartridge. Toner cartridges contain toner powder and mixture of carbon, plastic particles, and colouring agents, that make the actual image on the paper. Digital printing including printing toners is a necessary piece of the contemporary printing industry. Printing toners are made out of colored micro particles, which can be utilized to deliver around 12 million color shading variations in digital presses. Moreover, the utilization of laser printers for printing jobs, wipes out lengthy set up times that are needed for offset printing.

Global printer toner market is expected to witness rapid growth over the forecast period, owing to shift in consumer preference from ink to toners due to the cost effectiveness and reduction in wastage. In addition to this, rise in the carting printing industry and labelling industry, further providing the market growth opportunities for the printer toner providers. However, the harmful environmental factors of ink cartridges, is expected to hinder the market growth over the forecast period.

To enhance their market position in the global printer toner market, the key players are now focusing on adopting the strategies such as mergers & acquisitions, recent developments, product innovations, joint venture, collaborations, and partnership.

• For instance, in July 2018, Brother International Corporation, announced the launch of new line of Brother INKvestment Tank inkjet printers – featuring a revolutionary new ink system providing up to 1 year of ink combining the efficiency of high volume tanks with the ease of ink cartridges for exceptional savings.
• In December 2019, Epson announced the launch of revolutionary monochrome all-in-one supertank printers – the EcoTank ET-M3170, EcoTank ET-M2170 and EcoTank ET-M1170, to strengthen its ecotank cartridge-free printer portfolio.

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(Source: https://www.gurufocus.com/)

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