Print-Rite Pelikan Partners with Data Direct in the UK

Brand Loyalty Rewards

Peter Cowan (pictured), Data Direct’s procurement director said, “This is another exciting addition to our growing portfolio of brands. The package from Pelikan is impressive – with significant end-user activity and a rewards programme that will create demand through the chain. As brand loyalty and trends in consumption change, Pelikan from Data Direct will also attract new users looking for relevant eco-based products and also solutions for when working from home.”

As part of the partnership, resellers and end-users can join the “Pelikan brand Rewards Club” where each product, including the new bio-based cartridge range, have rewards points attached to them. Those purchasing a Pelikan branded product can claim loyalty points which can then be used to purchase a wide variety of gifts and benefits from the Pelikan brand Rewards Club online catalogue.

“Join thousands of other businesses and organisations across Europe who are already using bio-based cartridges in their printers to save money and even more importantly, to help reduce their impact on the environment,” said Weedon. “Customers can register free of charge online at www.pelikan-rewards.com.”

According to Weedon, the company’s objective is for Pelikan branded imaging consumables to grow globally in markets that have not been focused on before. Recently the company announced its intention to market its products in Russia, the Middle East, South Africa and Cyprus. “The Pelikan business model offers a new and very different approach that increases reseller margins allowing them to make more cash profit and also get rewarded with bonuses, rebates and, reward points as they grow,” he said.  “This is an OEM approach, now mirrored by PRPS using the iconic Pelikan branded range of imaging consumables. This unique approach to non-OEM sales is generating renewed optimism and excitement in a very tough Reseller aftermarket environment.”

The Pelikan brand was established in 1838 and has over 183 years become synonymous with reliability, dependability, and trustworthiness. The brand is unique in that it has instant end-user recognition and has a passionate following.