Print-Rite Puts Gift Image on the Outside of the Box

Print-Rite Puts Gift Image on the Outside of the Box

China-based Print-Rite was the first aftermarket print supplies company to offer a gift to its global customers for 2021.

“The 1st gift from Print-Rite in 2021 is the RW2 IP Safe Design and Trademark fro BRO Toner Cartridge” a press release stated.

A closer examination of the “gift” revealed that Print-Rite has put a picture of the “gift” on the outside of its cartridge box. This is also a first for the industry:

Print-Rite put an image of the workaround design used in the cartridge on the outside of the box to reveal what its patented solution looks like, inside the box.

This has not been done before.

In this case, the products are compatible monochrome and color toner cartridges that can be used in a range of Brother printers particularly in Europe and the United States:

While the company does not provide any additional clues as to why it has put an image of its workaround design on the outside of the box, it is assumed this is to advise its customers, as well as online and brick-and-mortar retailers that the product inside the box is not infringing the patents of Brother. With a large number of “take-downs” in online stores such as Amazon, the product is being marketed as legitimately IP-safe. This means there is even a lower risk of the Print-Rite products being removed or “taken down” from sale.

“The RW2 trademark represents the BRO toner cartridge inside the box is having the IP safe RW2 structure,” the Print-Rite promotion stated. “[The IP-safe cartridges will] let you enter different markets smoothly.”

Steve Weedon, CEO of Print-Rite’s European division said, “The range of patented products owned by Print-Rite is over 3,000.” According to Weedon, all of their products are patent safe and fully accredited in accordance with ISO 9001, ISO 14001, ISO 19798, ISO 19752 and IECQ HSPM QC 080000 standards.

With state-of-the-art laboratories and a raw materials plant working alongside a total manufacturing floor space of more than 1.3m sq ft. Print-Rite distributes its products to more than 70 countries.

Related:

• Print-Rite is featured in the RT ImagingWorld magazine: “Too Late … to Vertically Integrate?” Download a free copy and turn to page 46.
• Print-Rite Chalks Up 3000 Global Patents
• Resellers Calmed: Print-Rite Cartridges Safe with Amazon
• Print-Rite Releases New Compatible Drum Unit
• Print-Rite Launches New Compatible OPC Drum
• Print-Rite Releases Remanufactured Color Copier Cartridges
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• Print-Rite Pelikan Plans to Disrupt 41 More Countries
• Print-Rite Launches Compatible Drum Solution for Kyocera
• Print-Rite Pelikan Expands into Africa
• Resellers and End-Users Enjoy Print-Rite Pelikan Cartridge Rewards

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