Printer Manufacturers Share Predictions of Opportunities in 2025

Printer Manufacturers Share Predictions of Opportunities in 2025

As the office technology industry braces for the challenges and opportunities of 2025, manufacturers have shared their insights on the trends set to shape the market. In an original research conducted by Office Technology Magazine, MFP and printer manufacturers weighed in on what they see as the most significant opportunities for the coming year.

Adapting to Hybrid Work

The transition to hybrid work is fundamentally reshaping the office technology landscape. As companies continue to embrace flexible work arrangements, there is a growing demand for solutions that enable seamless connectivity and collaboration from any location. According to Fernando Maroniene, senior director of product marketing at Brother, hybrid work models are leading to increased demand for compact and space-efficient technology that fits both home and office environments. This trend is expected to drive the development of multifunction devices that cater to the needs of workers who split their time between the office and remote locations.

Additionally, Don Duvall, vice president of channel sales at Kyocera, points to the industry’s transition from A3 to A4 formats as a direct result of the shift to hybrid work. A4-sized devices, which are typically more compact, are increasingly in demand as businesses adjust their technology investments to better support remote and distributed workforces.

AI-Driven Solutions

Artificial intelligence (AI) is transforming the office technology sector, with AI-powered solutions seen as a crucial opportunity for the coming years. Clark Bugg, director of channel sales at Lexmark, emphasizes that AI is playing an increasingly important role in enhancing the capabilities of office equipment, particularly through predictive maintenance, automated workflows, and data analytics. These AI-driven solutions not only help businesses optimize their operations but also offer service providers valuable insights into their customers’ needs, allowing them to offer more personalized and proactive support.

Cybersecurity: A Growing Priority

As businesses become more digitally connected, cybersecurity is an issue that cannot be overlooked. Laura Blackmer, president of dealer sales at Konica Minolta, stresses that adopting security-based products is an investment that dealers cannot afford to ignore. With cyberthreats becoming increasingly sophisticated, customers are seeking robust security solutions that protect their data and networks. As the industry moves toward more connected, cloud-based solutions, dealers must be prepared to offer products that address security concerns, ensuring that clients can confidently integrate office technology into their digital ecosystems.

The Shift to Subscription-Based Models

The traditional model of one-time purchases is evolving as more businesses opt for subscription-based services. Peter Morisco, vice president of regional sales at Toshiba, explains that the shift to subscription-based models is becoming increasingly important for both manufacturers and resellers. This transition offers businesses greater flexibility, with predictable costs and easier access to the latest technology. Subscription-based models allow companies to scale their print and IT services as needed, helping them manage costs while keeping pace with rapid technological advancements.

Related:

• Digital Printing Growth Slowed by Awareness Challenges
• Global Printer Shipments Rebound After Five-Quarter Declines
• Microsoft Advances Toward Driverless Printing Future
• Print Data Gap Hinders Corporate Progress To Sustainability
• Quocirca Highlights AI’s Role in Print Industry Sustainability

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