Printer Sales Worse Than Expected in Western Europe

Printer Sales Worse Than Expected in Western Europe

According to research by International Data Corporation (IDC), the Western European printer and multifunction (MFP) market declined by 6.9% in unit terms in 1Q20 compared with the same period a year ago, to give a market size of 4.33 million units.

This figure is in line with forecasts, but there was a shift towards affordable desktop devices as workers migrated from the office to the home and most education establishments closed, leading to homeschooling, as the impact of the COVID-19 lockdowns began to take effect across Western Europe.

Some vendors and channel partners that had stock to meet the short-term demand saw shipments increase by double digits, while vendors relying more on the larger A3 platforms had mixed fortunes as some saw shipments decline by double digits.

Inkjet shipments continued to decline as expected, but there were several subtle differences to previous quarters. Single function printers increased for the first quarter for a long time, monochrome printers and MFPs more than doubled largely down to business inkjets, and desktop A3 devices saw strong growth.

The laser market underperformed as shipments of both A4 and A3 shipments declined as some tenders and installations were cancelled or postponed due to the lockdown. There was negative growth in all technologies and product categories, but A3 shipments were particularly affected and some A4 providers couldn’t meet demand.

High-speed Inkjet, SDM, and production markets also declined.

“Although some vendors had a successful quarter, the impact of the Covid-19 lockdown can clearly be seen,” said Phil Sargeant, program director in IDC’s Western European Imaging, Hardware Devices, and Document Solutions group.

“Growth in all segments was negative as retail, office, education, and manufacturing sites were closed or curtailed meaning that demand for printing devices slowed towards the end of the quarter.”

Highlights:

• The overall Western European hardcopy market contracted by 6.9% year on year in 1Q20, recording a shipment figure of 4.33 million units.
• The value for the 1Q20 market in Europe declined by 9.0% to just over €2 billion.
• Inkjet shipments declined by 5.2% in 1Q20.
• Laser shipments for the quarter were down by 9.9%.

Main Country Highlights

Most countries in Western Europe had negative growth in 1Q20 and half of them had double-digit declines. The main country highlights are as follows.

• Germany: The German market declined by 2.1% in 1Q20. Laser shipments declined 5.7% while inkjet shipments saw a marginal increase of 0.5% largely due to increases in consumer devices. Both mono and color laser shipments declined, as did the overall A4 and A3 formats;
• France: France shipments increased by 1.3% to remain the second-largest market in Western Europe. Inkjet shipments increased by 3.4%, with both consumer and business inkjets seeing increases. Both mono and color shipments declined, but the A4 color MFP segment did increase by 6.9%;
• The U.K.: U.K. shipments declined 11.4%, with a poor performance in the laser markets as they declined overall by a fifth. There were effectively double-digit declines across most laser formats and product groups;
• Italy: Italian markets declined 15%, and both the inkjet and laser markets were badly hit. Most segments saw double-digit declines but there were increases in mono inkjet devices and most of these were business inkjet devices;
• Spain: Spanish shipments declined 11.9%, and as with most other countries, inkjet and laser shipments declined by double-digit figures, but there were some pockets of growth as A3 inkjet shipments and A4 color MFP laser devices increased.

Related:

• IDC Predicts Print Service Growth Through 2023
• Profits Cut and Forecasts Sharpened by Sharp
• Printer Sales Worse Than Expected in Western Europe
• Ricoh Faces Downturn in Office Printing
• Konica Minolta Also Revises Financial Forecasts
• Brother Factories Back to Work in China

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