Ricoh India Announces SP 200 Series Laser Printer for Indian Market

The distribution business of Ricoh India, is on an expansion spree, with the company further elaborating its laser single function and MFPs printer business with the launch of six model of SP 200 series equipped with Genuine Refill Program.

Looking at the initial success of laser printers, which the company started one year before, is also now entering into Inkjet printer business. The new printer models of Laser Printers and A4 MFPs are SP 200, SP 200N, SP 200SU, SP 202SN, SP 203SF and SP 203SFN.

Manoj Kumar, senior VP and CFO, Ricoh India, said, “We entered into laser MFPs business with channel and distribution with SP100, in last one year, we have sold 70,000 laser printer and this business is of worth Rs 25 crore. The response has been encouraging, which has what encouraged us to launch next model of Laser printer in the series. Now, we have plan to launch Inkjet printer, presently, Inkjet printer is at nascent stage in India and we are at the testing stage. It is too early to announce our concrete plans for inkjet printers.”

The new line of printers are level above the existing S 100 printers. The company is targeting to sell one lakh printers by end of this year. The company’s core philosophy behind its printers business is to bring value to the customers in a most cost effective manner. To offer cost advantage, Ricoh offers refill toner pouch at a price point of Rs 650 that gives 2000 prints, which means 33 paise would be the cost of printing.