Ricoh Sees New Leadership Changes

Ricoh Sees New Leadership Changes

Joji Tokunaga (pictured right) has been appointed the head of Ricoh’s APACLA (Asia Pacific and Latin America) region effective April 1, 2021. This new role is a result of his proven track record in business transformation, according to Ricoh.

In April 2018, Tokunaga was appointed President and CEO for Ricoh in the U.S. and Canada, and quickly made many positive impacts. In the past three years, he has also been credited as the driving force behind Ricoh’s digital transformation in North America. Most recently, Tokunaga was recognized as one of the Most Admired CEOs by Philadelphia Business Journal due to his solid record of innovation, commitment to quality and have a strong vision.

Meantime, Carsten Bruhn (pictured left) has been appointed President and CEO for Ricoh in the U.S. and Canada, effective April 1, 2021.

Bruhn is an accomplished global sales leader at Ricoh, a veteran with the company for more than 30 years, and is known for driving business results. He’s held key roles in Ricoh Europe, including North European Vice President, and President of Ricoh Denmark. Bruhn has also held global leadership roles based in Ricoh Company, Ltd.’s global headquarters in Japan, including head of Global Services and Global Major Accounts, which includes responsibility for Ricoh’s largest enterprise customers around the world.

In his new role, Bruhn will build on the initiatives Tokunaga put in place across North America – and take them to the next level. These initiatives include the company’s digital transformation, customer-first approach, and providing value for the Ricoh Family Group dealer partners.

Related:

• Ricoh to Change to Digital Service Company

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