Smart Device Users Might Face Barriers to Printing

InfoTrends has carried out a new study to uncover the relative opportunity to print across a broad range of mobile devices.

It is stated that many users of smartphones and tablets wish to print from those devices, yet many currently are not. InfoTrends opines that users might face different and multiple barriers to printing. Plus, vendors are currently unclear on which groups of users represent the largest untapped potential for print, and what those users need most to enable them to print. Thus, InfoTrends launched a new study to research print-related attitudes, needs, and desires of mobile device users. InfoTrends will be analyzing the differences and commonalities between business and personal printing. Also, it will develop a market modeling tool to measure the impact of different events or activities that would increase or decrease print potential.

John Shane, Director of InfoTrends’ Communication Supplies Consulting Service, said, “The purpose of this research is to uncover the relative opportunity to print across a broad range of mobile device users from teenagers to office and mobile business users to retired people. Our goal is to understand what each of these groups and other groups of people need in order to satisfy their desire to print from their mobile devices.”