U.S. Transactional Documents are Going Digital
InfoTrends reported that 8.6 billion consumer bills and statements in the US transactional communication market will go paperless in 2017. This forecast is based upon a study titled The Future of Multi-Channel Transactional Communications in the U.S. Conducted over the past 5 months, the effort involved 2,025 consumer surveys, 267 business surveys, and more than 20 in-depth interviews with key stakeholders in the transactional communications value chain.
According to market analysts at InfoTrends, the number of printed, paper based documents delivered in 2013 will be 18.9 billion, while those of the paperless (electronic) variety will be 5 billion. In 2017, the number of paper-based documents will decline to 15.9 billion, while the number of digital, electronic transactions delivered will grow by 72%, up to 8.6 billion, accounting for 35% of the total.
Matt Swain, the Study Director, commented, “As consumers increasingly interact with their providers on the Web, via mobile apps, through e-mail attachments, and in consolidated channels, it is critical for providers to have a multi-channel communications strategy that optimizes print and electronic channels.”
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