Xerox Dominated Printer Sector in China Central Government Procurement

According to the Chinese Government Procurement Information newspaper, the volume of printers purchased by China Central Government Procurement Center in the first half of this year increased almost month by month, indicating a huge growth to come in the second half of 2013. Xerox and Samsung dominate this sector in the bidding competition.

The Procurement Center has completed 6 batches of centralized procured printers. The printers purchased reached 9,400 units, amounting to about RMB14 million (about USD $2.27 million).

Xerox won the bidding for 3,508 units and became the top winning bidder. Samsung grabbed second place with the bidding of 2,265 units, followed by Brother, Lexmark, OKI, Kyocera and Epson, with the bidding of 1,449, 963, 683, 580 and 163 units, respectively. Xerox, Samsung and OKI won the bidding with stable prices in nearly every batch. HP and Canon, however, both played a very weak role in the bidding.

As far as the bidding price is concerned, the average price of A4 monochrome laser printers is about RMB1,050 (USD $170) (duplex printing) and RMB700 (USD $114) (simplex printing). The average prices of A3 monochrome and color laser printers (simplex printing) are about RMB6,000 (USD $975)and RMB 9,800 (USD $1,593), respectively. Very surprisingly, Kyocera bid the lowest price of RMB580 (USD $94), which is much lower than the average price of similar products.

It is said that the procurement process focuses on high efficiency, fitness for application and reasonable prices of the products.