Xerox Launches New Technology in Kuwait

Originally published by Times Kuwait

Xerox and Alamana launch new technology to transform the workplace

In its continuous endeavor to deploy smarter document solution strategies, Xerox and Alamana Industries launched 29 new printers and multifunction devices at a roadshow held in Kuwait last week.

The new range featured simple and secure on-the-go capabilities, cloud connectivity, and access to productivity boosting features and apps. The launch, the largest in the company’s history, addressed growing demand in technological advancements across multiple industry verticals, including healthcare, real estate, education, retail and many others.

The new ConnectKey portfolio transforms traditional printing devices into smart, connected workplace assistants that reflect the evolving needs of today’s businesses. Personalized workflows, one-touch access to the cloud and multi-layered security features are the new print, copy and fax.

Constantly focussing on increasing customers’ productivity, efficiency and innovative approach towards how work is being done. At this historical launch, Xerox introduced a family of products in a variety of sizes, speeds and capabilities to match the needs of small-and-medium-sized businesses as well as large enterprises.

Speaking exclusively to The Times Pui Chi-Li, head of marketing for the Middle East and Africa at Xerox said the launch of ConnectKey not only promotes innovation in the workplace but also strengthens Xerox’s positioning in the Middle East region. Kuwait represents growing potential in document technology and, by strengthening our product offerings, we are enabling our key partners and expanding our channel network. Channel partners strive on technologies that empower them to expand their client base and grow their businesses.

The new products will be identified as the Xerox VersaLink® and Xerox AltaLink® series. The VersaLink devices are designed for small workgroups and distributed teams and include 19 printers and multifunction printers (MFPs). The AltaLink series includes 10 MFPs designed for larger workgroups or print volume needs.