Xerox Selects Clear as Its Inaugural Color of The Year 2020

Xerox Selects Clear as Its Inaugural Color of The Year 2020

Looking ahead to 2020, Xerox announced its inaugural Color of the Year: Clear. Xerox stands by its choice of clear, the same color (or non-color) as fishbowls, windows, and cellophane.

Xerox’s Color of the Year showcases the importance of creating a fresh look into an unobstructed future, in hopeful yet clear-eyed anticipation of what lies ahead.

“It can enhance color, it can brighten a color, it can sometimes add saturation to a color,” said Beatriz Custode, Color Customization & Engineering Services at Xerox.

For centuries, artists from Leonardo Da Vinci to Elisabeth Louise Vigée Le Brun have used layers of clear, called glaze, in their masterpieces – to add depth and texture or make them sparkle in the light. Even for those who aren’t fine artists, clear changes in how we see the world. For example, house paints are typically available in different levels of gloss or semi-gloss allowing for a similarly shiny, reflective effect, and high-gloss paint washes easier than a Rembrandt.

In printing, Xerox technology such as the iGen® 5 Press, Iridesse® Production Press, and new PrimeLink® C9065/C9070 lets creatives use clear ink in their projects as readily as other colors, including metallics and fluorescents.

About Xerox

Xerox Corporation is a technology leader focused on the intersection of digital and physical.  Using automation and next-generation personalization to redefine productivity, Xerox drive growth and make the world more secure. Xerox innovative technologies and intelligent work solutions—Powered by Xerox®—help people communicate and work better. Discover more at Xerox.com