To better prepare channel partners in promoting its new ConnectKey office technology, Xerox has introduced two new marketing kits.
According to the OEM, the two new marketing tools are:
- Future of Work Forum Kit: Provides all of the elements a channel partner needs to host its own Future of Work forum for customers, showcasing their views on the future of work, as well as how their experience and offerings can ready potential customers for workplace evolution. The kit includes suggested venues, sample invitations and agendas, presentation materials, imagery, equipment recommendations, logistics and budget guidance, social media assets and public relations support.
- Demand Generation Kit: Includes a host of marketing touch-points spanning online content and outbound emails—all designed to keep the partner and its offerings top-of-mind with current clients and prospective customers, as well as drive demand for Xerox’s 29 new ConnectKey® -enabled printers, multifunction devices and apps. The tool kit includes social media templates with images, suggested content to post, webpage elements, photography and inserts for customer emails.
Darren Cassidy, president, U.S. Channels Unit, North America Operations, Xerox, declared “Our channel partners wear multiple hats and often the same person handles everything from sales to service to social media,” he further stated, “These tool kits give them a head-start on their marketing efforts, reinforcing our strong commitment to their success and growth.”