Cartridge World Appoints New Global CEO

Cartridge World Appoints New CEO

Cartridge World has announced that Edwin Lui (pictured) has been promoted to the position of Global Chief Executive Officer of Cartridge World, effective immediately.

Rod Young, who stepped down from this position, will continue to serve Cartridge World as Executive Director.

Edwin has been a long-serving member of the CW team since he first joined Cartridge World in 2010.

He worked with Cartridge World initially in Australia and then moved to Hong Kong to establish our Hong Kong office and support our push in the emerging market.

He successfully expanded our business footprints from Asia to the Middle East and Africa.

Edwin was instrumental in the multiple deals that Cartridge World has done in the past decade, particularly in the negotiation of the sale of Cartridge World by Australian based Wolseley Private Equity to parties associated with Suzhou Goldengreen Technologies Ltd in 2015 and heavily involved in the establishment of the Cartridge World GPC manufacturing and supply strategy.

He then progressed to holding the position of Global Chief Financial Officer and soon after added the role of Head of Asia, Middle East and Africa to his responsibilities, carrying these dual roles to the present time.

Edwin has a deep knowledge of the operations and finances of the Cartridge World business on a regional and global scale and recently worked closely with the Cartridge World Management Steering Committee to complete the grant of the Cartridge World USA License to parties associated with Blackford Capital.

Edwin has a blend of over 16 years of commercial, management consulting and chartered accounting experience gained globally across various industries. He specializes in setting up and building international business and company M&A transactions. Edwin holds a BCom from University of South Australia and is a CFA Charterholder and a CPA in both Australia and Hong Kong.

“His service across our European, Australian and New Zealand operation rounds out the inter-continental experience necessary to lead our global business and I look forward to working with him. Cartridge World will be well served by Edwin Lui as he assumes his new role as Global Chief Executive Officer, and I wish him every success in leading Cartridge World into the future.” Rod commented.

In an open letter to Cartridge World partners, Edwin points out that the company’s new vision is “to become an enduring, great company with one of the most recognized and respected
brands in the world, known for being knowledgeable and caring for the households and businesses when it comes to PRINT.”

He also reveals Cartridge World’s four big moves for 2020, which are:

1. Be the undisputed printing authority.
2. Deliver a sustainable and franchise-able model.
3. Create innovative growth platforms worthy of products and services.
4. Ignite the emotional attachment with customers.

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