Buyers Applaud Successful Event in Sydney
Hundreds registered and turned up to a one-day expo in Sydney seeking solutions for the post-Covid office.
Similar face-to-face Discover 22 events have already been held in Brisbane and are planned for other cities in Australia including Melbourne, Adelaide and Perth.
Usually, punters assemble at this popular venue to follow horse racing events, but on this occasion, the organiser and 35 exhibitors were punting on retailers and other buyers wanting to “win” with new products and services for their customers.
It was the idea of Dynamic Supplies founding CEO Alex Piccinini (pictured). He encouraged suppliers and buyers to attend the face-to-face expo by offering snacks and drinks for the “after-work” event which ran from 5:30 pm until after 9:00 pm.
“We distribute a lot of products from a wide range of suppliers,” Piccinini said. “Who better than them to display and promote their products. They know them best and are in the best position to pitch them to my customers.”
The large number mid-week turnout was impressive given Covid is still a concern in Australia. “It was a great evening,” one visitor told RT Media’s David Gibbons who also attended the event. “The numbers were more than double that of the last event pre-covid show at the Sydney Opera house.”
James Douglas from Advanced Consumable Technologies said, “I didn’t see printer cartridges on display and printer OEMs show-cased other IT lines. Retailers were given ideas of additional product lines that could be added to their current businesses to broaden their customer base. Dynamic put a lot of effort into setting up this show.”
Piccinini explained that when he started Dynamic Supplies back in 1994, it was mainly to provide printers and supplies. “Those were humble days,” he said. “We’ve grown from being in a suburban house in Brisbane into one of Australia’s most successful technology distribution companies.”
The enterprise now operates state-of-the-art distribution facilities in Brisbane, Sydney, Melbourne, Perth, Adelaide and Auckland, with a combined office and warehouse space in excess of 13,000 sqm.
With an annual turnover of $300 million, Piccinini is overseeing a transformation in the products he distributes. “Printers and supplies are becoming a smaller part of our business. The move to digital technologies in the office has seen us add a wider range of IT products and services.”
The company distributes a comprehensive range of IT hardware and consumables and retains strong strategic partnerships with the world’s leading manufacturers including Brother, Canon, Epson, Fuji Xerox, Kyocera, Lexmark, Oki and Samsung.
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