HP Holds Art Exhibit to Emphasize Importance of Recycling
In recognition of World Environment Day, HP held a hybrid art exhibit in collaboration with artist Germane Barnes to emphasize the importance of recycling.
According to HP, the exhibit, themed “Create What’s Next”, is to inspire attendees to recycle; showing how one small act can have a big impact.
The exhibit takes attendees on an experiential journey through HP’s ink cartridge recycling process, established over 30 years ago as HP Planet Partners. The exhibit displays reduce, reuse, and recycle methods as seen by design visionary Germane Barnes – who uses materials from each phase of the process to create an interactive and visually arresting experience that showcases how individual actions observed as a collective can have a profound impact.
“At HP, we understand the importance of the materials we use and where they come from – which is why we design products that use less and give more. But we recognize there is always more work to be done,” said Mariama Kabia, Social Impact Lead at HP. “Achieving a circular economy requires more partnerships, collaborations – including the next generation of youth – and knowledge sharing across organizations. We aim to educate and inspire those around us to recycle with this exhibit.”
“How we do things at HP is as important as what we do, and we believe the technology we create should serve humanity,” said Guillaume Gerardin, Global Head of HP Print Supplies at HP. “We still have a long way to go as a company and an industry, however, we believe events like this can inspire organizations and individuals to come together and act.”
Create What’s Next is anchored in a series of phases that represent Germane’s creative take on HP’s recycling process — using real materials from each step. All the materials used in the exhibit have been incorporated with sustainability in mind and will be repurposed, reused, or recycled. This includes all the plastic from the ink cartridges, which will be reintroduced into HP’s closed-loop cartridge recycling process through HP Planet Partners, demonstrating the material’s end-to-end circularity journey.
“When HP first approached me with this creative idea, I saw it as a challenge given the scale of the ink cartridge recycling process, and all the work that goes into responsibly accounting for the materials that go into making them,” said Barnes. “But this was an opportunity to show people through art and design the various steps in the process, with a hope they’ll begin to understand how they can be part of the journey and make a difference even if it is a small one.”
The art exhibit is free and open to the public on Friday, June 2, 10 am – 5 pm ET, at Studio 525 in New York City.
As part of the exhibit, HP also collaborated with MIT Solve to call on aspiring innovators to develop breakthrough solutions for climate change. HP dedicated a $100,000 prize pool to fund youth-led solutions that address sustainability challenges, particularly related to the reduction, reuse, and recycling of plastics and packaging.
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