Four Strategies to Improve Your Online Visibility
Digital Marketing is the amalgamation of strategies like website design, search engine optimization, social media, viral videos, email marketing—and more. These strategies will improve the online visibility and presence of your brand, and drive more traffic to your website in the process.
We all know every business is different. Similarly, there is no “one-size-fits-all” digital marketing strategy that will work for everyone. This is why one has to choose from these four types of goals in Digital Marketing to witness success and to receive a good ROI.
With selling (not sales) in mind, you need to have a fast-loading website that showcases your products and services with highly appealing visuals and text. Employ Upsell logic to minimize abandoned carts. The checkout process must be simple and easy. And use leverage coupons, flash sales, limited time offers and loyalty programs to boost your sales.
All of this would have to be done without being too “salesy.” Tough, but not impossible.
When it’s not about the sales, you should be engaging the audience so that they will eventually buy from you. Have you ever tried listening “digitally” to your audience? By this, I mean replying to them through emails and social media. Build relationships. Become an authority figure in your industry in a subtle, yet strong manner so that people look to you for advice.
And Bam! That’s when you make your proposal/offer.
- Customer Service
Your sales team may be driving your sales, however, you may want your marketing team to concentrate on consumer relations. They should be making sure the response rates on social media are good enough to keep your customers satisfied.
In addition, remember to always reply politely to bad or negative comments. Don’t be tempted into being provocative. Ever.
To build a good digital reputation, you need to rely on Content Marketing that will build awareness, engage your target audience, and eventually convert visitors into leads. You need to craft valuable informational content to attract, nurture and qualify prospects. That requires skill and cannot be dished out in 5 minutes if you want to be relevant to your target audience.
When it comes to your business needs, you will know best what to choose from these four goals. With these basic do’s and don’ts, you can accomplish your chosen goal within three to six months. Maybe sooner, but don’t rush it. Thoughts?